TalkingDesi – Let’s start with the basics. In Digital marketing strategy, you will heard about SEO more often. So, what is SEO (Search Engine Optimization)?


What is SEO?

Put simply, SEO is exactly what it sounds like! Optimizing your content in order to rank higher in search engine result pages.

By following SEO practices, you will be able to get your content listed in better positions for users who are energetically searching for relevant information.

Whenever you insert a query in a search box in search engines (like Google, Bing, Yahoo!,Baidu, etc.) you get a list of web results that include that search terms, also known as keywords.

Internet users frequently tend to visit websites or blogs that are at the top of this list as they comprehend those to be more related to their search terms.

SEO is a technique that helps search engines discover and rank your web-site in a better position than the mil-lions of other websites in answer to a search term.

It can also help you get organic traffic from search engines. (Users that land on your web page as a result of unpaid search results.)

Understanding SEO

First of all, you need to understand that search engine is not a human being. It is rather an algorithm that is created to search for information on the Internet.

The search results are in most cases demonstrated as a list of results often referred to as Search Engine Results Pages (a.k.a. SERPs).

Those results may be a combination of websites or blogs, images, videos and other types of files.

Also, some search engines extract data accessible on online databases or open directories and send this information to users in real time by running an algorithm on a web crawler.

There is a significant difference be-tween how humans and search engines perceive web pages. Unlike humans, search engines are based on text rather than graphics or sound.

Search engines are crawling the Internet, analyzing specific web page elements (primarily text) to interpret what a web page is about.

Of course, search engines are more complex than that. They perform various tasks in order to deliver the search results that users see.

Some of those tasks include crawling and indexing web pages, data processing, calculating relativity, and problem solving.

This means that search engines attempt to answer the problem that users are trying to solve rather than just returning a collection of information which is relevant to the query.

As I mentioned earlier, search engines scan the whole World Wide Web to understand what is there and automatically download content which is available on web pages.

This action is executed by a piece of code, also known as a spider or a robot.

Spiders follow links and “read” every page that is included in a website, and after that, they index all things they discover on their way.

Furthermore, they enable search engines to identify new pages and display fresh content.

Spiders are primarily used to produce a copy of all the web pages that they have visited in order to index the downloaded content and provide faster search results.

Considering the number of web pages that are available on the WWW (over 4 billion indexed web pages), it is impractical for a crawler to visit each web-site on a daily basis just to see if there is a new updates.

Crawlers then index the content of a web page by classifying the keywords and elements that best describe the page and store it in a colossal database from where it can be later retrieved.

This is where you can use Search Engine Optimization for your own benefit!

Key Lessons of SEO and Recommendations :

✓ Building your digital presence is vital if your goal is to increase your business’ visibility

✓ Search engines use search terms that are inserted by users to determine what to display

✓ SEO can help you rank higher in search results

✓ Spiders or crawlers scan and index every page that is available on the Internet